About Us
Mobile is quickly becoming the first screen for many consumers. Market forces are converging to forge a large, vibrant, mobile ecosystem:
- Smartphones taking over (50% US penetration by 2012)
- Mobile data eclipsing voice (55% iPhone usage non-voice)
- 3G pervasive/4G on its way (117M US 3G subscribers/25-30M 4G VZW subscribers by yr. end)
- Text has eclipsed voice (twice the number of texts as mobile calls; US)
- Mobile marketing goes mainstream (57% US/European Marketers use/will use in 2010)
- $3.8B global mobile advertising spending (84% SMS; 2010)
- Mobile Web has arrived (>70M browsing Web on their phone)
- Mobile App phenomenon ($3B N. American market in 2010)j
- Social goes mobile (>100M of 400+M Facebook users access via mobile.
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Vaya Mobile is a mobile marketing and services firm that develops and manages mobile websites, applications and text marketing campaigns, and provides business planning & development services for organizations utilizing the mobile channel to exploit the these trends.
Vaya Mobile is led by Peter Barclay and Adam Reyer, two seasoned technology and media industry veterans with over 30 years of combined experience in technology based product development/management, marketing, business planning/development and operations for leading brands, including:
- FedEx
- Xerox
- The Washington Post
- Discovery Communications
- XM Satellite Radio
- AOL
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The Vaya Mobile Team’s experience includes the following:
- Mobile strategy and operations for Washington Post (re-launched mobile website and brought mobile publishing platform in-house)
- Mobile strategy, product and business development for XM Satellite Radio (launched XM Radio Mobile subscription streaming audio application in partnership with AT&T Wireless & Alltel)
- Product development, business planning and strategic partnership structuring and sourcing for a new mobile broadcast media service for XM Satellite Radio
- Global automation strategy for FedEx ($100M in estimated savings on true global products)
- Education strategy and business development for Discovery Communications (identified in-school streaming video business opportunity and acquired the emerging market leader in the category)