Vaya Mobile helps identify, assess, plan and implement mobile initiatives that align with a client’s strategic, organizational and/or business objectives.
Services include:
- Client/Opportunity Assessment – develop understanding of an organization’s industry; core customers, assets/capabilities and business drivers; strategic and financial objectives; web and mobile initiatives; and mobile project objectives
- Market Assessment – armed with keen understanding of the overall mobile marketplace, assess the key attributes of the relevant industry segment(s), including size, growth, customers, business models, market drivers/trends, and mobile channels
- Competitive Assessment – assess competitive environment, including scope, positioning, features & functionality and strengths & weaknesses of existing and potential competitive offerings in the relevant mobile market segment
- Strategy/Business/Financial Planning – based on findings, develop strategic options, recommendations and action plan, including product, sales/marketing and technology plans; organizational plan; business model/pricing; strategic partnerships; financial/ROI pro formas
- Product Marketing/Development – based on primary and secondary source market and customer research, develop product concept, requirements, development costs and schedule, and manage the development and implementation process
- User Experience Assessment and Design Services – inform product feature requirements and interaction plans based on user’s anticipated goals, while balancing the dynamic pace of change in technology and usage culture
- Business Development/Strategic Partnerships – identify, source, negotiate and implement the various deals, partnerships, alliances, and/or vendor/service-provider relationships required to successfully execute a mobile initiative