Vaya Mobile is led by Peter Barclay and Adam Reyer, two seasoned technology and media industry veterans with over 30 years of combined experience in product development/management; marketing; business development, planning and operations for leading brands:
Peter Barclay (Founder and Managing Director)
Peter has been a leader in information technology for the past 18 years in a variety of capacities including sales, product development & marketing and strategy. He has worked for leading brand across several industries, including Xerox, FedEx, and The Washington Post.
As the Director for Mobile Services at Washington Post, Peter was responsible for all mobile products, including eReaders, text messaging, mobile applications and the mobile web. He launched several new products and content services, including iPhone web apps for Washington Post and Newsweek, Going Out Guide for iTunes, Slate on the Kindle and sports, gossip and other content on the mobile web. Peter also created Washington Post’s integrated mobile strategy, which focused on increasing mobile usage and readership – metrics that increased significantly across all channels under Peter’s stewardship. Peter also managed all mobile business relationships, including Amazon, Blackberry/R.I.M., Sprint and AT&T Wireless.
Previously, Peter led the redesign of FedEx.com and managed FedEx’s Integrated Shipping Solutions portfolio team and global automation strategy for E-Commerce Marketing. Prior to that, Peter had began his career in the federal government sector with American Management Systems before joining Xerox, where he developed a tracking system to manage and support all Xerox equipment for the various 100+ events at the 1996 Atlanta Summer Olympics.
Peter holds a BS in Management Information Systems from Rochester Institute of Technology and an International MBA from Thunderbird, School of Global Management.
Adam Reyer (Founder and Managing Director)
Adam has over 15 years of experience developing digital and mobile media-based businesses for pioneering consumer brands, such as XM Satellite Radio, Discovery Communications and AOL. Throughout his career, Adam has worked at the forefront of digital media/technology – from the early days of web content publishing to streaming audio and video and, most recently, social networking and mobile applications and services.
As SVP of Business Development for XM Satellite Radio, Adam developed and launched the XM Radio Mobile subscription audio application in partnership with AT&T Wireless (then Cingular) and Alltel (subsequently acquired by Verizon Wireless). The app garnered hundreds of thousands of paying subscribers and spawned an off-deck Blackberry app (with promotional support from R.I.M.) and the Sirius XM iPhone app. Adam also developed the business plan and led strategic partnership discussions with leading cable/telecom companies to develop a new XM digital mobile broadcast service using WCS wireless spectrum held by each party.
Adam, previously, served in various digital media business development and operational roles for Discovery Communications. He consummated various web content and distribution deals, while there, with partners such as MSN, AOL, and Johns Hopkins Intelihealth, and expanded Discovery’s education business by acquiring the leading streaming video service provider in the K-12 market. Adam also helped lead Discovery’s broadband and wireless video distribution efforts and to develop Discovery’s video-on-demand and HDTV services.
After spending several years in the real estate asset management/investment advisory field, Adam began his digital media career as an on-site strategic consultant to AOL during its early hyper-growth phase (1995-1998), where he focused on the planned spinoff of select AOL online content assets.
Adam holds a BS in Engineering from the University of Pennsylvania and an MBA from Columbia Business School.