Services include:

• Client/Opportunity Assessment – develop understanding of an organization’s industry; core customers, assets/capabilities and business drivers; strategic and financial objectives; web and mobile initiatives; and mobile project objectives
• Market Assessment – armed with keen understanding of the overall mobile marketplace, assess the key attributes of the relevant industry segment(s), including size, growth, customers, business models, market drivers/trends, and mobile channels
• Competitive Assessment – assess competitive environment, including scope, positioning, features & functionality and strengths & weaknesses of existing and potential competitive offerings in the relevant mobile market segment
• Strategy/Business/Financial Planning – based on findings, develop strategic options, recommendations and action plan, including product, sales/marketing and technology plans; organizational plan; business model/pricing; strategic partnerships; financial/ROI pro formas
• Product Marketing/Development – based on primary and secondary source market and customer research, develop product concept, requirements, development costs and schedule, and manage the development and implementation process
• User Experience Assessment and Design Services –  inform product feature requirements and interaction plans based on user’s anticipated goals, while balancing the dynamic pace of change in technology and usage culture
• Business Development/Strategic Partnerships –  identify, source, negotiate and implement the various deals, partnerships, alliances, and/or vendor/service-provider relationships required to successfully execute a mobile initiative

Peter Barclay  (Founder and Managing Director)

Peter has been a leader in information technology for the past 18 years in a variety of capacities including sales, product development & marketing and strategy.  He has worked for leading brand across several industries, including Xerox, FedEx, and The Washington Post.

As the Director for Mobile Services at Washington Post, Peter was responsible for all mobile products, including eReaders, text messaging, mobile applications and the mobile web.  He launched several new products and content services, including iPhone web apps for Washington Post and Newsweek, Going Out Guide for iTunes, Slate on the Kindle and sports, gossip and other content on the mobile web.  Peter also created Washington Post’s integrated mobile strategy, which focused on increasing mobile usage and readership – metrics that increased significantly across all channels under Peter’s stewardship.  Peter also managed all mobile business relationships, including Amazon, Blackberry/R.I.M., Sprint and AT&T Wireless.

Previously, Peter led the redesign of FedEx.com and managed FedEx’s Integrated Shipping Solutions portfolio team and global automation strategy for E-Commerce Marketing.  Prior to that, Peter had began his career in the federal government sector with American Management Systems before joining Xerox, where he developed a tracking system to manage and support all Xerox equipment for the various 100+ events at the 1996 Atlanta Summer Olympics.

Peter holds a BS in Management Information Systems from Rochester Institute of Technology and an International MBA from Thunderbird, School of Global Management.

Adam Reyer (Founder and Managing Director)

Adam has over 15 years of experience developing digital and mobile media-based businesses for pioneering consumer brands, such as XM Satellite Radio, Discovery Communications and AOL.  Throughout his career, Adam has worked at the forefront of digital media/technology – from the early days of web content publishing to streaming audio and video and, most recently, social networking and mobile applications and services.

As SVP of Business Development for XM Satellite Radio, Adam developed and launched the XM Radio Mobile subscription audio application in partnership with AT&T Wireless (then Cingular) and Alltel (subsequently acquired by Verizon Wireless).  The app garnered hundreds of thousands of paying subscribers and spawned an off-deck Blackberry app (with promotional support from R.I.M.) and the Sirius XM iPhone app.  Adam also developed the business plan and led strategic partnership discussions with leading cable/telecom companies to develop a new XM digital mobile broadcast service using WCS wireless spectrum held by each party.

Adam, previously, served in various digital media business development and operational roles for Discovery Communications.  He consummated various web content and distribution deals, while there, with partners such as MSN, AOL, and Johns Hopkins Intelihealth, and expanded Discovery’s education business by acquiring the leading streaming video service provider in the K-12 market.  Adam also helped lead Discovery’s broadband and wireless video distribution efforts and to develop Discovery’s video-on-demand and HDTV services.

After spending several years in the real estate asset management/investment advisory field, Adam began his digital media career as an on-site strategic consultant to AOL during its early hyper-growth phase (1995-1998), where he focused on the planned spinoff of select AOL online content assets.

Adam holds a BS in Engineering from the University of Pennsylvania and an MBA from Columbia Business School.

Mobile Website Design, Development & Hosting

• Hosting: fast, scalable, reliable, secure
• Rich features
  • Auto-redirect to mobile site
  • RSS feed integration
  • Media transcoding/re-formatting
  • Your url (e.g., m.yourwebsite.com)
  • Click-to-call functionality
  • Customer data collection
  • Maps/point of interest information
  • Mobile SEO support
  • Mobile ad-serving and payment integration
  • Mobile ad banners
  • Reporting

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Optimized rendering for 2,000+ mobile device/browser combinations:

Mobile Application Development

• Basic iPhone Publishing Apps
  • Branded app distributed through iTunes App Store
  • Custom app icon and load screen
  • Automated delivery and refresh of new and existing content through RSS feeds
• Fully Customized Mobile Apps
  • iPhone
  • Android
  • Blackberry
  • Web

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Text Marketing Campaigns

• Mobile campaign management
  • Easy to use campaign composer
  • Targeted message blasts
  • Scheduled and time delay messaging options
  • Personalization with custom contact data
  • Integrate RSS feeds into messages
  • Robust content delivery platform
  • Voting/polling
  • Alerts/mobile coupons
  • Trivia/surveys
  • Real-time text-to-screen
  • Ringtone, wallpapers, video
  • Contests/sweepstakes
  • Emergency notifications
• Data management/CRM
  • Create and manage target lists
  • Customize data fields
  • Modify view options
  • Custom opt-in forms
• Reporting/analytics
  • Real-time message delivery stats
  • Detailed message status reports
  • Premium SMS reporting
  • Historical campaign reporting
  • Custom reporting services